Archive for : Mobile

What Exactly Is Mobile Friendly?

Mobile website, mobile friendly, responsive, adaptive, app…these are all the same right?  Not really.  Here are our definitions of those terms and the different mobile site types to help you better understand the landscape of mobile.

1.  Mobile Friendly or Adaptive – The key to this type of site is the screen size and device type.  This type of mobile site can change it’s layout and content depending on the device and screen size.  Ex:  iPad version, iPhone 6 Plus version, iPhone 4 version.  Now, this doesn’t mean you need fifty different versions of your site, it just means that your design and layout must adapt to different screen widths and show appropriate content based on those screen widths.

2.  Responsive – Responsive is great, until it’s not.  If you’re website is currently a desktop version only, this is a great “stepping stone” in the right direction.  Responsive refers to the action of a website shrinking and expanding to fit the size of the web browser window, so that no matter what size computer or device you are on, your site displays within that browser size.  The downside to this method is that usually responsive sites just reposition and shrink your content into a confined space.  So all those awesome case studies and client testimonials you have on your site just get squished into a smaller space.  And let’s be honest, who visits a site on a phone to read testimonials?  I’m not knocking responsive, it’s better than nothing.  But it does have some down side.  The upside is that depending on who or how your site was built, your site may be responsive already.  So kudos to the guy that built it!

3.  Separate Mobile Site –  This is a completely separate website that is designed, developed, managed and maintained separately from your desktop website.  The great advantage to this type is that you can create a unique and customized mobile experience.  This kind of site is strategically designed and developed to accomplish specific marketing goals.  Typically these sites have custom homepages, limited content, defined user paths, and obvious actionable steps for a user to take when browsing.

 

The bottom line is that the web is universal and so accessing content should also be universal.  Additionally, Google is now ranking your site based on whether or not it has a mobile version  (of any kind).  For more details read this article.

 

PS – Just because your website can be viewed on a mobile device DOES NOT make it mobile friendly…c’mon people!

 

How Google Is Hurting Your Business

Actually, it’s you that’s hurting you business but no one likes to blame themselves so let’s shift our focus to Google momentarily. Feels better right? This week Google released an update to its algorithm that will give preference to sites that have a desktop version AND a mobile friendly version. Why? It’s simple – web searches on mobile devices are poised to surpass searches made on a desktop computer. Think about your day for just a second. Think about how naked you feel when you don’t have your phone. It’s your little buddy, your safety net when the stop light is too long, and your ever-ready pacifier (parents, here is where you say “amen!”). The reality is that because you (and your customers) have your phone with you at all times, you are already using it and searching on it more frequently than on a desktop. And EVERYONE has a mobile device – your customers and your potential customers.

So what does that mean for you? Simple – you need a strategy for capturing users who are searching for your products or services on a mobile device. Otherwise, your site will lose it’s ranking in Google’s search results. Now that competitor across town whose website used to be dominated by yours in the search results, just pass you up because their is mobile friendly. So in essence, Google is providing you with an opportunity to get more exposure and potentially more business. They are helping not hurting. It’s your call now.

PS – If you need a refresher on what “mobile friendly” actually means, check out this post >

Facing the Challenge: Building a Responsive Web Application

We are talking and reading a lot about responsive Web design (RWD) these days, but very little attention is given to Web applications. Admittedly, RWD still has to be ironed out. But many of us believe it to be a strong concept, and it is here to stay. So, why don’t we extend this topic to HTML5-powered applications? Because responsive Web applications (RWAs) are both a huge opportunity and a big challenge, I wanted to dive in.

Read more from smashingmagazine.com.