July Marketing Storytelling – Make Your Customer the Hero
Marketing Storytelling Guidebook
Make Your Customer the Hero
Every marketing message is part of a bigger story. Most organizations focus on their history and awards. They believe they need to look like Superman to their customers. But there’s a huge problem with that!
Customers actually see the world revolving around them. They are the hero in the marketing story. Not you.
The principles of classic storytelling will help us reframe your marketing story to put customers in the center and discover your place as their unique guide.