The secrets of successful website content

Do you know why book stores are closing at a frightening pace? Because people don’t read books anymore. They say they do, but overruns on actual books are killing publishers… and distributors and stores.

It’s a sad fact but what does it have to do with my website/blog content? Everything, because it’s a trend a savvy businessperson will heed—consumers aren’t reading!

This isn’t a condemnation of digital devices. I love them! But I also love reading. It was my love of reading that led me to the love of writing… and the realization that I needed to edit myself more and more. Some experts claim people only finish 65% of an article, and then only if it was really interesting; anything over 300 words is a waste of valuable space and effort. It’s not the rule but it’s a growing factor in content creation and how humans continue to communicate.

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